Stop Surviving September.
Start Owning It.
The money to fix your slow season is already in your customer list. It's just not working for you yet.
Hear it for yourself. Tap the orb.
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The Feast-or-Famine Cycle Is a Choice.
One HVAC business owner put it plainly: "I wish September didn't exist." In July, his company billed $180,000. In February, $45,000. Same overhead. Same payroll. Same truck payments.
Revenue Drop
The average home service company runs on margins of 2.5 to 5 percent. A 75 percent revenue drop from summer to winter doesn't bend your business. It breaks it.
First-Year Failure Rate
70% of new HVAC businesses fail in their first year. 20% of all HVAC companies fail every single year. The number-one reason: cash flow — unpredictable revenue and slow months that win.
Schedule Maintenance
Fewer than 30% of customers proactively schedule preventive maintenance. That doesn't mean they don't want it — it means nobody asked them.
Before & After Ignited Services
You've Already Earned These Customers Once.
$15,340 Lifetime Value
The average residential HVAC customer is worth $15,340 over their lifetime. You captured them on the first job. What happened after? Did they hear from you before the next season? Did anyone reach out when their equipment hit the five-year mark?
3-8x Higher Valuation
Companies with recurring revenue bases sell for 3 to 8 times more than transactional ones. A customer on a maintenance agreement books faster, complains less, refers more, and stays with you when a competitor knocks. That's not just a better February. That's a different company.
Why Contractors Know This and Still Don't Do It
When business is booming, nobody builds the system for slow months. Then September arrives — no money to invest, no energy to build.
The cycle breaks when a system runs whether you're thinking about it or not, capturing maintenance agreements in July while you're too busy for February.
Build the Recurring Revenue Engine While You're Still Busy.
The Ignited Services engine turns your existing customer base into a predictable revenue stream — without adding staff, changing your service model, or managing a new program manually.
Automated Maintenance Reminders
Automated outreach reaches your customer list on schedule — before heating season, before cooling season. The timing is deliberate, the messaging is relevant, and the booking happens automatically.
Targeted Database Reactivation
The system identifies customers overdue for service, with aging equipment, or silent for over a year — and reaches out with targeted, personalized messaging. These aren't cold leads. They're warm relationships that went quiet.
New Install Enrollment
Every install is a maintenance agreement waiting to happen. The enrollment flow runs automatically as part of your post-install process — the customer enters the maintenance pipeline the day the equipment goes in.
Outbound Scheduling for Slow Months
Targeted outbound campaigns fill your calendar when it's thin — reaching the right customers with the right service at the right time. Slow season becomes a scheduling challenge instead of a cash flow crisis.
What Recurring Revenue Actually Looks Like
Average maintenance agreement per customer per year
Annual recurring revenue from 200 agreements on a 500-customer base
Predictable revenue at 40% penetration on 1,000 customers — before anyone picks up the phone
CPAs who work with home service companies recommend maintenance contracts generate 40 to 50 percent of total annual revenue for real cash flow stability. Most contractors are at 5 to 10 percent. The gap is the opportunity.
What You Can Expect
Calendar Fills in Advance
Outbound reminders and scheduled campaigns mean you're booking slow-month work in advance — not scrambling to find it after the phone goes quiet.
Revenue That Compounds
Every new install adds to the base. Every reactivated customer adds to the base. Over 12 to 24 months, the recurring book becomes a meaningful percentage of total revenue.
More Valuable Business
Whether you're planning to sell in two years or twenty, a company with recurring revenue is worth dramatically more than one that runs on inbound calls.
It's September 3rd. Slow Season.
Your calendar shows 4 out of 20 slots filled next week. But 72 hours ago, the AI started working your database of 247 past customers.
You didn't send a single text. You didn't make a single call. Watch what happens next.
Outbound Campaign
Database Reactivation
What's Your Services Score?
The Services Score measures your current maintenance agreement penetration, your database reactivation rate, and how much recurring revenue your business is generating versus what it could be generating.
Most contractors are sitting on thousands of dollars in dormant customer relationships they've never tried to reactivate. The diagnostic puts a number on it.
Get Your RELI ScoreReady to Build a Business That Doesn't Stop When You Do?
One conversation. Your RELI Score. A clear map of what to do next.